MG Gloster’s Sudden Sales Crash: What Went Wrong?

MG Gloster’s : Just a few years ago, the MG Gloster was among the most talked-about premium SUVs in India. With its bold design, luxury features, and powerful performance, it dominated the market. However, June 2025 marked a shocking downturn—MG Gloster sales dropped to ZERO units, a massive fall from 135 units sold in May 2024.

So, why did buyers suddenly abandon this once-popular SUV? Let’s break down the key reasons.

1. Price Hike Made It Unaffordable

In May 2025, MG increased the Gloster’s price by 3.79%, pushing the ex-showroom starting price from ₹39.57 lakh to ₹41.07 lakh. At this price, buyers now consider alternatives like:

  • Hyundai Tucson (₹30-35 lakh)

  • Toyota Fortuner (₹37-40 lakh)

  • Kia EV6 (₹60 lakh, but electric)

With premium EVs and hybrids entering the market, buyers question whether a diesel-powered SUV at this price makes sense.

2. Diesel SUVs Losing Appeal

India’s auto market is shifting rapidly towards electric and hybrid vehicles. The MG Gloster’s 2.0L diesel engine (single/twin-turbo) now feels outdated compared to:

  • Tata Safari EV (upcoming)

  • BYD Atto 3

  • Mercedes-Benz EQB

Buyers today prefer fuel-efficient, eco-friendly options, making the Gloster a tough sell.

3. No Hybrid or Electric Variant

While rivals like Toyota Fortuner Hycross and Lexus RX Hybrid gain traction, MG has not introduced a hybrid or electric Gloster. Experts suggest that an EV or hydrogen fuel-cell version could revive its appeal.

4. Still a Feature-Packed SUV—But Is That Enough?

The Gloster remains a premium, well-equipped SUV with:
ADAS (Adaptive Cruise Control, Lane Assist, Auto Braking)
Luxury interiors (ventilated seats, panoramic sunroof, premium sound system)
Multi-terrain modes (Mud, Rock, Snow, Eco, Sport)
Strong safety ratings (6 airbags, 360° camera, blind-spot detection)

However, features alone aren’t driving sales anymore.

What Should MG Do?

  • Launch a Hybrid/EV Version – Compete with Toyota & Kia.

  • Reconsider Pricing – A ₹5-7 lakh cut could attract buyers.

  • Upgrade Tech – Introduce ADAS 2.0 or hydrogen fuel options.

Final Verdict: Can the Gloster Make a Comeback?

The MG Gloster is still a capable, luxurious SUV, but rising fuel costs, stricter emission norms, and EV demand have hurt its sales. Unless MG adapts, this SUV risks fading into obscurity.

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